Buying or selling a home is one of the biggest financial moves most people ever make. Make sure you find an estate agent who can guide you through the process. In the UK, having expert representation is still the preferred route for most consumers, as it significantly streamlines the often complex property transaction.
But not all agents are created equal. How do you find an estate agent who meets all of your needs? Here’s a data-backed, step-by-step guide to help you find a qualified agent who fits your unique requirements.
1. Start by Defining What You Need
“The best agent for you isn’t necessarily the one with the most sales, but the one who best aligns with your goals and communication style.”
— Jessica Lautz, Deputy Chief Economist at NAR (National Association of Realtors, US-based, but the principle applies universally)
Consider whether you need:
- First-time buyer support
- Relocation services
- Investment property expertise (e.g., buy-to-let, commercial)
- Luxury home marketing
- Specialist rural or land property advice
Having a clear goal helps narrow your search to agents with the right experience. Be sure you find an estate agent who understands what you need and customises their services to you.
2. Get Personal Recommendations
While online platforms are helpful, word-of-mouth remains one of the most trusted sources in the UK for finding a professional.
Ask your network:
- Who did you work with?
- What did you like or dislike about their service?
- Would you hire them again?
Word-of-mouth remains one of the most trusted sources.
3. Check Online Reviews and Verified Ratings
Explore platforms relevant to the UK, such as:
- Google Business Reviews
- Trustpilot
- Rightmove and Zoopla (which often feature agent profiles and reviews)
Look for consistent patterns of praise or complaints—not just isolated comments. Reviews often provide valuable insights into an agent’s communication style, negotiation skills, and overall client satisfaction.
4. Look for Local Market Expertise
Local knowledge matters immensely in the UK property market. An agent should understand:
- Current market conditions in your specific area (e.g., Is it a buyer’s or seller’s market? How quickly are properties selling?).
- Local pricing trends and achieved sale prices for similar properties.
- Neighbourhood features, demand drivers, and amenities (schools, transport links, local services).
Look at their recent sales history in your postcode area and follow their local market updates on LinkedIn or Instagram. Agents who consistently post market insights demonstrate they’re active and informed.
5. Verify Licensing and Professional Memberships
In the UK, while there isn’t a single universal “licence” for all estate agents in the same way as some other countries, there are crucial regulatory and professional requirements:
- Redress Schemes: All residential estate agents in the UK are legally required to belong to an approved independent redress scheme, such as The Property Ombudsman (TPO) or the Property Redress Scheme (PRS). This provides a route for consumer complaints if things go wrong. You can verify their membership via the National Trading Standards Estate Agency Team Checker.
- Professional Bodies: Look for agents who are members of professional bodies like Propertymark (which includes NAEA Propertymark for sales agents) or the Royal Institution of Chartered Surveyors (RICS) for higher standards and expertise. Membership often implies adherence to a code of conduct and ongoing professional development.
- No Disciplinary Actions: While less easily searchable publicly than in some US states, you can look for information through the redress schemes or professional bodies if you have concerns.
Working with an agent who adheres to these standards helps ensure they follow an ethical code of practice.
6. Interview Multiple Agents
Don’t settle for the first person you meet.
It is highly recommended to interview at least two to three estate agents before deciding.
Ask:
- How long have you been in estate agency in this specific area?
- What is your recent sales record for properties like mine in this neighbourhood (e.g., average time to sell, percentage of asking price achieved)?
- How will you communicate with me (e.g., phone calls, email, text, frequency of updates)?
- What’s your fee structure (e.g., percentage, fixed fee, plus VAT, sole agency vs. multi-agency)?
- What is the length of your agency agreement and notice period?
7. Evaluate Communication and Responsiveness
“The number one complaint about real estate agents isn’t lack of knowledge—it’s poor communication.”
— Inman News (US-based, but a universal truth in client services)
Test their responsiveness early:
- Do they reply quickly and clearly to your initial inquiries?
- Do they provide the information you asked for thoroughly?
- Do they follow up as promised?
Find an estate agent who makes you feel supported and informed, not left in the dark.
8. Review Their Marketing Plan (For Sellers)
If you’re selling, ask about their marketing strategy, which should include:
- Professional photography and video: High-quality visuals are paramount.
- 3D virtual tours/floor plans: Increasingly standard and highly effective.
- Digital ads and social media marketing: Targeted campaigns to reach relevant buyers.
- Listing on major property portals: Ensuring your property appears on Rightmove, Zoopla, and OnTheMarket.
Homes with professional photography often sell faster and for more money. A comprehensive and modern marketing plan is crucial in today’s market.
9. Trust Your Gut
Data matters, but so does chemistry. You’ll be working closely with this person—make sure they:
- Listen to your needs and understand your specific situation.
- Communicate effectively and transparently.
- Earn your trust and make you feel confident in their abilities.
Final Thoughts
The right estate agent is more than a salesperson—they’re your partner in one of life’s most important decisions. By following these steps, you can find a qualified professional who will guide you through your property journey with expertise and integrity.